What’s the difference between market research and market intelligence? Indeed, there are two different types of market research desk or secondary research or primary or field research.

Secondary research uses published data or data that has not been generated for the purpose that you you’re using it for. Often this is what you begin to do when you google search an issue or a statistic. Making use of this data needs structure, and Export Angels offer you advice on how you can begin to build a market picture yourself.

Primary research is all about generating the data for a specific business need. For example, you may be wondering, will this new market need a new packaging to appeal to consumer tastes; or how will our current collateral be received by this new audience?