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SOCIAL NETWORKS
Marketing communications is a complex activity in your home market but each market that you operate in needs to be spoken to in a new language (literally through translation and interpretation). This new language should reflect and respect the culture of the market, and people, that you want to build your communications with. This is a balance between the costs that can be saved by standardization and the need to create a bespoke design specifically for the market.
do you need brochures? what do you do in your home market? Are they needed for exhibitions or stores? Your new market may not use them in the same way as the home market, and this means that standard leaflets/brochures may not be easily achieved. Export Angels will be able to advise and develop the appropriate collateral.
electronic comms is the way forward, and although design standards can take time to develop, the finished article can be changed quickly to reflect usage or new market intelligence.
this is a complex environment to negotiate but vital elements of a communications plan together with a structured approach will enable your business to access the diverse platforms out there and will allow you to promote, and build, your brand internationally.
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