SCENT+ was initially a manufacturer and distributor of perfumes/disinfectants for established apparatuses in business places. The business model was rather obsolete and there were many problems.
Fundamental changes were made:
- Restructuring of business model (B2B+B2C)
- Rebranding
- New services (study for personalized fragrances / brand sensory marketing)
- New product portfolio (innovative apparatuses, high-end technology for both domestic & business use)
The renewed model proved very efficient and resilient during and after the repercussions of Covid-19 era.
Scent Plus was created with the aim of applying the science of Scent Marketing in every place where people live and work. The deep concept of olfactory Marketing allows every professional space to enhance its communication strategy, creating the right conditions for increasing its sales. Businesses all over Europe trust this know-how and methodology.
Sensory Marketing analyses the influence that the 5 senses have on consumer behaviour
Sensory Marketing allows every professional to improve and enhance their communication strategy and to create the best conditions to increase their sales. Today, it is one of the most popular, modern, and effective methods of marketing as it is rooted in the way that our senses exert a significant influence (reflex) on buying decisions.
