What can we do for you?
Confucius once said, ‘any road is the right road if you don’t know where you’re going.’ EXPORT ANGELS add, ‘you also need to know where you’re starting from!’
in our process, where are you at this moment, what are you doing well and what do you need to change if you’re going to be successful internationally. Export Angels will invest time with your company understanding what your starting position is and helping you to gain advantages for your products.
once you know where you are you can start investigating what the next stages are and which markets would be the most appealing. Once the opportunities have been identified, it is time to decide what can be achieved in each market and the level of complexity of market entry. Remember that a market may not be a whole country or continent but could be a specific region or area.
Once the target market is chosen, the focus shifts to the market intelligence needed to succeed in that market. This is the final stage of the planning process, where we can help you understand the size of the opportunity and how to access the market successfully. Working at a profit and using a sustainable approach bringing mid-term growth looking from 1-3 years initially.
each market has a different style or technique of promotion. For example, in the UK the use of humour is appreciated however, most countries you need to be a native to use humour. Some markets rely on specific communication channels. So, a full communications mix is needed to reflect the market special needs. Market intelligence will determine which is the route most appropriate for your business.
‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half. ‘ John Wanamaker’s famous quote from the late 1800’s has since been said by a number of other people however, we believe we can help you to understand which half not to spend!