Color trends for 2021, the year that refreshment and optimism will conquer!
Colors are so important to our every experience and even when we don’t notice them we can feel warmth or coolness, brightness or darkness that they release.
By gathering insights from culture, fashion, architecture, and technology trends, we already have the color predictions for 2021.
Following the international trends, DKMARKETING proposes custom solutions, according to “what’s trending”, both for the design of the corporate image of its customers, as well as for new products and packages.
We believe in the power of colors and their ability to evoke emotions, initiate mental processes and help each static or moving image to have a unique effect on its recipients.
After a year full of turbulences and unpredictable developments, such as 2020, everyone is looking for a feeling of calm and well-being. The trends for 2021 are neutral colors, inspired by nature and reflect exactly this feeling, prosperity.
These colors are considered as positive and allow us to overcome fear and anxiety and to live a balanced daily life. This color palette includes tones from misty blue to warm apricot.
While colors that provide comfort and relaxation are considered as the most attractive to the public worldwide for 2021, there is also a sign of demand for bright colors, such as turquoise and yellow, that are vibrant and signify more auspicious developments, encouraging our everyday mood.
The most prevalent colors for 2021 are:
Set Sail Champagne
Set Sail Champagne is a combination of versatile shades, offering more brightness and warmth. It is a neutral color that can be used in earthy color palettes with brown or green or combined with baby blue or an oceanic teal. These shades have been chosen for their ability to calm and encourage attention, although they remain discreet and refined.
Aegean Teal
In this color we distinguish the direct combination of the peaceful nature of blue, with the well-being offered by green, however it maintains a modern tone, because of the touches of gray. We could compare this color to the blue of the ocean. The relaxing properties and the harmony that is created, allow us to think and be renewed.
Fortuna Gold
Fortuna Gold is a dark, rich shade of yellow, which has variations in gold, from light shiny pastels to dark metallic browns. We find in this color the optimism and pleasant coincidences that arise in our daily lives.
Passionate Red by HGTV
This red indicates vitality and combines the modern with the traditional way. When it is used carefully in design, it evokes emotions, offering a sense of comfort and confidence in the space.
Covering a wide range of preferences, the colors of 2021, open new opportunities for creation with an air of renewal and an horizon in the new era that requires a balance between environment and technological development. Marketing offers unlimited solutions, influences both consumer habits and people’s attitudes towards evolution. The colors are one of its most important means of achievement.
Sources:
https://www.bhg.com/decorating/color/paint/2021-color-of-the-year/
https://www.benjaminmoore.com/en-us/color-overview/color-palettes/color-of-the-year-2021
https://www.southernliving.com/home/colors/paint-color-trends-2021
https://www.ppgpaints.com/color/color-collections/2021-paint-color-trends
